An industry with a future

The demand for prepared pet food grows steadily - which means that the industry must continue its development and solid progress. In the years ahead, there will be an even greater need for research, innovation and commitment to the highest standards of quality. By moving steadily forward, the prepared pet food industry will increase its contribution to the economy of Europe.

A dynamic industry

The European pet food producers form a dynamic industry with growing demand for an increasing variety of quality prepared pet food.

The growing percentage of the overall European pet population being fed on prepared pet food demonstrates that the industry satisfies a real need of owners to provide their pets with a nutritionally balanced diet of consistently high quality.

More and more an integral part of the agri-food sector

The European pet food industry, alongside human food, animal feed and agriculture sectors has increasingly gained recognition as an integral part of the agri-food sector.

FEDIAF will continue building on this recognised reputation as a responsible industry processing agricultural products and producing goods of, giving added value to agricultural surplus material.

Innovation - the key to future development and consumer confidence

To meet growing demand in variety and convenience, there will be an even greater need for research and innovation with an unchanged commitment to the highest standards of quality.

Such research and innovation shall maintain consumer confidence in safe and nutritious pet food.

The contribution to the European economy beyond the year 2000

With steady growth rates to be expected for the coming years, the European pet food industry will become an even greater asset for the European economy, creating and maintaining jobs at slaughterhouses, on production sites, in the distribution channel and at retailing level.

The imminent influx of Central and Eastern European countries to become members of the European Union will further increase that contribution to the economy.

In the years to come, FEDIAF, via its national associations and the individual companies, shall continue building on its recognised contribution to Europe's economical and social development. The important social role of pets in society, supported by the industry organised within FEDIAF, combined with industry's equally important economic role, are assets for a successful future.